Overview
There are many students and employees living alone who dont have time to cook their own meals. Also, the pursuit of convenient and time saving cooking methods has taken center stage for Indians. There exists a need of an app which connects tiffin service providers and customers.
Project Context
Personal Project,
Team of 2.
My Role
Research, UI/UX design, Visual Design, Strategy design
Duration
3 month
Problem Statement
Current tiffin providers don’t have a platform to connect with potential customers & advertise their services, so there persists a need to connect tiffin service providers directly with their customers and provide a seamless service.
Desktop Research
We did our secondary research by reviewing several newspaper articles and research papers about tiffin services to understand the extent of this problem.
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48% Indians opt to order-in, say it's more economical than hiring a cook at home.
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According to the latest research 44% Indians, use ready meals as it was quicker than preparing food from scratch. In fact, 39 out of 100 people (39%) use ready meals as an emergency meal solution.
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The tiffin sector has a 2.5 lakh daily demand and there are only seven to eight organized players and over 90 percent unorganized players.
Opting for tiffin services - Reviews
After reading the articles, we started reading reviews of different tiffin services tto understand the target audience and their need.
User Survey
We conducted a survey with 35 participants of various age groups to get to know the existing probles in a tiffin service. Below are the results:
User Interviews
We interviewed 4 people out of which 2 were students and 1 was an employee and 1 was a tiffin service provider. From talking to these people we understood their needs and pain points. Below aresome of the questions and their responses.
Synthesize
Business Goals
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Ease of use.
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Connecting users and service providers.
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Providing homely food at affordable prices
The findings of the pain points through research and insights through our user survey and inerviews are as follows:
Pain Points
User Insights
Competitive Analysis
By doing a market research we analyzed our potential competitors. On those lines we did a competitive analysis and got an idea of which features really work and which don t. By knowing these we can become aware of opportunities to grow & surpass our rivals.
Our Users
After conducting user research and interviews, we got a basic understanding of our potential users and thus framed our personas. Working professionals, students, bachelors, elderly and anyone who depends on tiffins for their daily meals.
Empathy Mapping
We used the empathy mapping method to get a better understanding of our users decisions and behaviours.
User Journey
To understand the user's flow of ordering a tiffin service, we made a user journey map.
Brainstorming
Using the research insights, we brainstormed on different features to include in our app
Information Architecture
Considering all the features to add in our app, we made the information architecture to make the flow clear.
Wireframes
Considering all the features to add in our app, we made the information architecture to make the flow clear.
Style Guide
We created a design system for our app to make the process of creating high fi screens easy.
Main Screens
Some main user flows in high - fi mockups.
Animations
Animations of the prototype of some main flows in our app. To use our interactive prototype click this link! LINK
Light Mode
Dark Mode
Usability Testing
We ran a usability test with 5 participants and found some minor UX improvement issues.
Issue 1:
The size of the checkboxes seemed a bit small, while selecting or deselcting them.So, we increased its size from 15 px to 20 px.
Issue 2:
The second issue was, when the user selects certain filters and closes the popup, they aren't able to reset and also, see the filters they selected at the top. So we changed that and added the reset and apply buttons to the popup and when you close the popup the selected filters will show at top.
Business Canvas Model
We came up with this business canvas model to visualize our future scope and it will act as a guideline for our app.
Conclusion/ Takeaways
Working on this project, I understood the importance of understanding the needs and pain points of our users. I also learnt how to effectively collaborate with other team members and how to come to an understanding about any disagreement. This project also taught me what attention to detail means, and what kind of an impact details can make!
Thank you for viewing my project! Check out our behance presentation for a more visual experience! LINK